The Mill #15 – Super Bowl Commercials and Their Impact

The Mill #15 – Super Bowl Commercials and Their Impact

The average business, when you’re doing marketing, you gotta make money. It’s got to come in when you’re doing marketing. You’re sitting there going, ‘if I spend $2 and need to make sure I make $4 or $6 or $8’.

Hey everyone. I’m Taylor Poole and this is The Dynda, and this is today’s RMFP, The Mill. So today’s topic leading up to one of the apexes of the marketing industry. World’s most important day of the year, AKA the Super Bowl. Okay. It’s up there.

So where are we going with this? I want to talk about off-the-wall marketing things that people do to separate themselves within their market, whether it’s a TV commercial, a certain type of event, like everybody has heard of these different things that hook them into getting somebody to purchase from them. Okay. And the super bowl is one of those big ones that kind of gets everybody going from the commercial standpoint.

Okay. So let’s start with the greatest Super Bowl commercials that you can think of and why they hooked you. And then we’ll move on to other different things and, okay. So a lot of the Doritos ones always seem to hook me. Budweiser will usually always draw my attention. Commercials like the Doritos one is literally just an all-encompassing one.

It’s pretty much any of that. They are funny for a good amount of time. Budweiser, the Clydesdale and the poppy, which I know that one has been a thing for awhile, but it’s when the guide. Comes and adopts the puppy and the whole Clydesdale team runs down and stops the car. Let’s see. What’s another one?

There’s a Dollar Shave Club, which was literally the company’s entire, like all their money on that one. The commercial worked. I’m trying to think of some other ones. I mean, there are a lot, but Pepsi usually has a couple good ones. None that are jumping out to me. Oh no, there’s the gladiator one with Brittany Spears, Christina Aguilar and Beyonce in the early two thousands.

I don’t remember that. No, they were gladiators and it was all Pepsi.

Let’s see. Okay. No, I’ve watched about a hundred lists. There was Godzilla and Doritos. That was one back in the day when the abomination Godzilla came out.

So what about those commercials,M&M’s and Danny DeVito? Sure. That was one. That was a decent one. I’ll give you that one. What about these commercials? I mean, they have hor, they still are conveying a message of some sort. With Godzilla and Doritos. It’s a giant lizard, but they’re so good that he literally destroys a city and a truck just to get Doritos.

Like me, that one grabs my attention. Danny DeVito’s funny as an M&M, but they still are honest or have an idea of their brand behind it. It’s not just an off-the-wall thing like that has no relevance to what they’re doing or why this ad is appearing in front of you.

It’s still them, even though it is a big company like Doritos or Pepsi, you know what they are, everyone knows what they are, but they still convey with hot or sentiment in Budweiser’s case, sentimental value that they’re still, they’re still the brand. It’s not like they’re going out like controversy, warning, like Juliet’s most recent ad.

Have you seen it? I read something about it. You have to talk to my memory. Okay. So basically as a guy with a beard, don’t really shave all that often. Gillette is not a company I use anyway. So they came out with an ad and it was against toxic masculinity. That was the whole ad saying, well, ‘boys don’t need to be boys’ because like say you and your brother fought.

And then your parents just brushed it off, brushed off boys being boys. To me, to me personally, I don’t have a problem with two brothers fighting. That is literally just normal. I guess there was a deeper thing behind it that you had to assess, oh, they’re bullying this one kid and beating him up.

Then there’s catcalling in it. And all of these other things that men don’t need to do anymore. I haven’t seen a guy cat called since mine, outside of like the sixties. I’ve literally never seen a guy go, ‘hey, you’re hot’. Like I literally have never seen that with my own eyes. So yeah, it just came across real poorly because Gillette is a razor company that their primary target audience is men with facial hair.

I mean, I would, they sell Gillette, Venus and all that, but different brands. It’s a different ‘brand’. Yeah. So yeah, it just didn’t go over well. But they came out and said two weeks after it that they’ve seen no loss and no gain in profit. So it didn’t affect it at all. It was really just outrage on both sides of the aisle here saying, ‘well, I’m not toxic’.

Okay. Well then yeah, then this isn’t applying to you. It’s applying to people that beat their wives and belittle and cheat and all these bad traits that men have. That’s literally what this was going on about and how teaching your kids to like to hit back and all of this stuff. That’s bad.

I don’t do that. And I am somewhere in the middle here because I see their points, but I also disagree with a lot of their points. So that was the thing they saw. Literally no repercussions of it, but again, it’s your, it’s your razor company? Why do you want to? I don’t need a political message or a toxic masculinity message from a razor company when I get they’re still hitting their audience.

Okay. So this, all right. So I got a question that kind of steers back the conversation to different ways to market, to grab people’s attention. So you’re talking about, let’s say they went to their department. They probably thought they were being extremely bold as they were very bold. You know, defining their, their, their company beliefs.

Okay. Now this one, maybe it rubbed some people the wrong way and it didn’t end up. Like, I haven’t seen the commercial out today. It was like I had the article that I read that there was some outrage about it, whatever. Okay. Now here’s my question for you though, is. Even though maybe they haven’t seen a gain or a loss.

They got the extra press from it. Oh yeah. My guess is that more than likely they will see some sort of financial no, down the road. It’s the same as Nike when they brought it home now. So that’s what I was going to say. Nike does it. The whole world gets upset. And then they ended up making extra hundreds of millions of dollars because of the free press.

That’s what I’m talking about. We got companies coming up on Sunday this Friday.  We got companies coming up on Sunday who are literally, they’ve got their platform. And the reason why the super bowl is underpriced.  Oh, it’s extremely underpriced. Think about this.

Here’s why. Okay. Super eyeballs on it. I get that, but it’s not the eyeballs. Context of my book. Okay. Everywhere in the entire world. When we look at a commercial or an advertisement, what do you do on a regular basis? You typically try to ignore it. Oh, okay. Well, yeah, glance over it. Whatever.

The reason for the Super Bowl, even this is expensive as it is in my personal opinion. It’s under-priced because. What does everybody do when they watch the Super Bowl? You don’t have to come here. It’s become a cultural thing. Yeah. Like there are people that don’t, that’s the thing though.

That’s where this is just insane to me. And I guess I do understand that there are people that don’t even like football. They won’t watch the super bowl for the commercial commercials. Yeah, cause they want to watch the commercials. There are people that I know who are huge football guys who will seriously, like if there’s a pp play and they know commercials are going to be coming on right after they’re going to hit the head real quick so they can get back for the commercials because they can’t miss the commercials.

I know guys who will skip the halftime show completely. So that way they can make a point to be there for the entire game and the commercials. That’s why it’s underpriced. It’s not a price because it’s one of the few dynamics in our world where you actually want to pay attention to the commercial.

Yeah, no, you’re 100% correct on that. So these companies are forking up however many millions of dollars. I think a typical commercial now for 30 seconds is like I think it’s like $5.5 million. I know it’s over $5, probably $5.5 million now, a million for airtime on that.

They have a platform to pretty much do and say whatever they want. Yeah. So here’s the thing— you’re spending against all these other people who are doing the exact same thing. So when you’re looking in the case of a Gillette or a Nike or whoever. You’ve got to flip those edges of marketing to create one of the buzzwords that are going on right now. Find your tribe, create your culture, find your like-minded clientele.

I think whether I haven’t seen the Gillette commercial, whether I gave it the messaging or not, it’s still not a great commercial. You gotta actually connect some of the dots because they’re such quick cuts because they wanted to encompass everything. You have to make some assumptions with your own mind, which is already a poor commercial, in my opinion.If you have to guess, and you don’t spell it out for people watching you, it’s a bad commercial unless you’re going to try and be that weird company that’s mysterious.

It’s not Gillette. Everyone knows what Gillette is. They do the one thing that I love about the Nike commercial, not talking messaging, I’m just talking purely from a content standpoint. Is that a commercial? I forget how many seconds the total commercial is, but it goes 85% to 90% of the way through.

Before the hot button of Colin Kaepernick comes out. So in the last 15 seconds, I’m pretty sure. Yeah. So they suck you into this magnificent story of, of all these, like these individual people and the greatness that they’re there, that they’re putting out in the world and what they’re becoming and all these different things.

And then they set the fire right at the end. It’s literally the law. I actually think it’s like the last five seconds. It’s just a pan around him. He comes out and that’s it. And then it’s the message. Nike just does it or whatever there, the one was for that. Yeah. Whatever, if you give up everything or whatever it is, put it up on the screen.

The thing that I find fascinating about that commercial is that they knew for a fact that they got to suck the person in and make it a story venture. Well, with the adventure of Nike, everybody loves an underdog, everybody. Well, unless you’re the Patriots and trying to milk that underdog story for the Super Bowl.

Nah, not an underdog fan right now. Whatever. I don’t care if they call the Patriots an underdog, no one is calling themselves an underdog. I’ll forget that. But do you mean the 13 and three teams that were in the Super Bowl last year? You’re definitely the undergrad. Okay. Most people like underdog stories aside from false rhetoric.

People love an underdog story. So we’re going to tell that underdog story till the very end. And then we’re going to purposely put something in there to stir the pot one way or the other. No, some people are going to love it and some are gonna hate it. That’s I mean, it’s just how, that’s how this world works now because of the internet.

It’s absolutely brilliant. Like this is like, these are the concepts that I wanted to kind of get into today. It’s different. There’s lots of different ways to set yourself apart from marketing. There’s one of the things that you see new places doing. I mean, it doesn’t really matter the niche in my Facebook feed on a regular basis now because of where I live.

There’s a lot of these like new little churches starting up. Okay. And the way what they’re marketing with is every one of these churches, they get a kick out of it. I like beer. And so, I followed a few different beer channels on Facebook and on Instagram. I’m getting these little things that pop up where these churches are having men’s meetings at breweries near my house.

Kind of an interesting difference. The world is different, but it’s an interesting dynamic because it’s still marketing and they’re trying to go to a different culture. Cultural charity and pull people in. You know, we’ve done wine, wine tastings. You don’t really see lumber yards doing wine tastings.

We’re talking about working out a whiskey tasting at one of our other locations for contractors. You got to do different things to kind of stir that up. You know the Dollar Shave Club video, that one’s iconic. That commercial literally took them from being a few million dollar company to over a billion dollar company.

And then they sold this schick. Yeah. And then he sold it out. That’s the thing that was great about the commercial was the rawness and humor. Yeah. It’s an overall good commercial. It has a message, tells a story about what the whole company is about while still making you laugh and keeping your attention.

And our blades are great. It’s everything. No, it, yeah, absolutely. And so, there’s so many different ways to set up those marketing campaigns. Oh, here’s one that I think is actually going to be really good so maybe you haven’t seen him. But Verizon did a couple of teasers with a bunch of NFL players and everything that had been saved by first responders.

Well, apparently they took like a large chunk out in the Super Bowl. And now they’re actually going to tell those stories in 30 seconds, instead of just the quick cuts of each person, like ADA macarons on there. And yeah, apparently his dad and his grandfather were both first responders in mobile. And then one of his dad’s friends actually saved him when he was in a car accident and he still has a scar all the way down the side of his head.

I think that’s a really good thing. I mean, you get to set up, so you’re already going to draw people in and be like, okay, where does where’s this going? And then something like that in the super bowl, I think that has a lot of power. It’s interesting. I haven’t heard about that one. I want to see it because of the fact that I want to see how Verizon ties that storyline into the, I don’t even know if they’re tying it, this one into their business, or if they’re just like saying thanks.

Nope. But that’s even saying things. So it goes back to there. Yeah. Oh yes. So it goes back to who they are, that’s getting to be the one of the big ones for, I think this Sunday is Verizon’s. And of this little thing they’ve been doing for the last month or so. Oh, I think that’s good.

I think that’s a good thing. You know, the whole idea in marketing is always to find where the attention is and then make sure that you’re a part of the attention. Whether it’s through a sponsorship, whether it’s through some extravagant thing, you know the first time when red bull was starting to get popular, they were doing the base jumpers off of buildings, except for they weren’t asking that yeah.

They’re jumping off buildings with the big old pair of shoes that say red bull. And they’re like, what are these guys doing? And even the river they’re recording now they’re like invited to come. Yeah, no. Now you have to actually like to apply and like to try to get on that. Yeah. And so, so those types of things, it creates that and it creates that buzz.

Like companies need to figure out ways to do that more to do that more often. I pitched it when I was at a couple of the agencies that I was at. Pitched it over and over and over again, I think it would be unbelievable for a company to literally figure out how to go across an entire downtown region.

Meet with like 80% of the businesses meeting with the city down there, price out the signage and price out the little things that come off the telephone poles and then talk to all the bars that are in that area. And then literally over a single day period or a single weekend period blitz the entire downtown area with your logos.

And your branding. I mean, that’s a lot to execute on it. It would probably cost the same amount as a Super Bowl ad. Well, you’re going to get free media and you would get the free media. You get a lot of free media. It’s a very similar concept to what Bud Light did.

No up in Villa. Was it Villa? Yeah, the block party. What town was that in Colorado? Well, it’s in Colorado. It was that I had no idea. I just know that the whole town, they painted the streets and did the whole thing. No, they were abducting people off the streets. Hey, you want to go get some Bud Light?

Yeah, sure. No, that block party is in Colorado, Tye. Again, that was like a month long thing that they ran and they led up to the Super Bowl where they actually had the full yeah. That’s my thing, doing stuff like that. It gets extra attention. Just think about how amazing it would be if you just had a couple of billboards down there that literally were like coming in three days and then you pay enough to change it to two days and then one day, all of a sudden, the entire downtown is baby blue, because that happens to be your company’s color.

And like every bar you go into that one billboard that had the countdown just says, look behind you and you just yeah. Behind you. Yeah. And then like every book, every restaurant you go into has their coasters and has their napkins and then all the signage downtown. And then you go into the clubs and they sign up stuff with all the clubs.

That would be awesome. And definitely get attention. Like things like that, they call it guerrilla marketing. Like that’s the stuff that will set businesses apart. In the construction world, you see lots of companies who will do these little Q & A sessions or they’ll do these wine and cheese tastings. You see it more on the construction side or like the builders and designers.

You don’t really see it as much in the contractor. But things like that, I believe that they’re super important just because they ‘re pulling in attention from a place like the average… sorry. Excuse me. Little tongs out here. The average business, when you’re doing marketing. Because you’ve got to make money.

It’s got to come in when you’re doing marketing, you’re sitting there going, if I spend $2, I need to make sure I make $4 or $6 or whatever. You gotta do it to make sure your business stays afloat. Yeah. But, where some of these intangible things come about is that for something like one of those events, you may spend $50,000. Because of how off-the-wall it is from the extra attention that it gives, you can make 10 times that amount pretty easily, like it’s done on a regular basis.

And so, for a small business, I completely understand the balance of ‘I gotta pay the bills today’ versus trying to get the attention of the other side. I’m just kind of spit balling on this here. Like, these are the things that separate a company who just kind of stays about the same level they are versus somebody who explodes and continues to build up. I find it extremely interesting,  going back to the dollar shave club video, they had sales, they were female.

I forget where they were. It was somewhere between like $5 and $10 million, I think. Oh, they were successful enough, but then they did that and really went all in. I don’t know when that ad came out, but it’s been around for at least seven or eight years. I still go back and watch it because it’s funny and good.

Literally it was one of the best ones of all time. And so my thing is looking as a company, it’s grabbing that attention, whether that attention, if you if you’re in a small town and maybe the attention is the high school football team how do you make sure how do you do something to make sure that you get your name associated with it?

Everything that’s going on with that, with that team? No, because that will provide a larger dividend because you’re supporting the town. If you’re in a bigger town, like Denver, what prestigious events are going on? The one thing I get such a kick out of is people who are going to go buy the entry level sponsorship.

And I think that’s legitimate. I know your postage stamp on the giant sign and your post-it stamp on a NASCAR car. One of those little on the quarter panel that you can’t even read on, not even a little bit.

Yeah. You can’t even read them in the game. That’s my thing is, there’s so many people who believe within marketing that. That if you just do a lot of those different things, a lot of little things, it’ll pay off. You do need to do a lot of little things.

I was going to say, you got to do a lot of little things, but when it comes to actually spending your money, as far as getting any type of public recognition. Yeah. No, it needs to be a little bit more than a lot of little things. No, it has to be something large enough to where it can truly grab somebody’s attention.

Yeah. Just trying to dabble doesn’t make sense. You know?That was one of the things that people would always come and ask me when I was working at the marketing agency, we’ve talked about this stuff. At Rocky, I’m like “what if we do a radio ad?”

Well you can do a radio ad, let’s do it for a month or two. And I don’t do that. That typically can work alongside marketing for an event. But that’s not actually going to brand build over the course of the entire title. You got to get those say they say used to be between 7 and 14 touches on marketing would generate some sort of an inquiry into any business, whether it’s an actual conversion or not, they’re going to interact with your business at that point based on all like statistics that you can find right now, they think nowadays is between somewhere between 14 and 28.

So it’s like in an entire month’s campaign on a radio station, you may only get 40 unless you play, unless you’re doing in and out a lot of money. There’s a radio or there’s a jewelry company here in Denver. I hear their name probably seven or eight times a day. Oh, I know that company.

But I’m never going to buy from them. Yeah. I mean, you never know you’re right. You never know, but probably not a lady, probably not an honest gal. I mean, they’re one of them, they’re fairly successful. Yeah, this isn’t a dig on him. I’m just saying it’s an example of where I hear him seven or eight times a day, which in the span of a week can be 28 to 35 times.

But it still isn’t registering with me, but that’s because I have no interest right now at all to run ads like that. It’s probably my guess between all the different radio stations that they’re wrong. I mean, that’s between the morning rush hour and five to six. Well, and here’s the thing they’re on other radio stations you listen to, they’re probably spinning on it.

I know at least two though, there’s probably spending seven figures a year on that radio campaign. Yeah. We’ve got a decent size marketing budget, but it definitely is not seven figures for radio, for reference. Like they have a good variety, yeah. That’s my thing, it is like that type of marketing will generate.

Yeah. But It does take a lot of money. We have a radio campaign going on in one of our markets. It’s a smaller market. We don’t pay tons of money for it. It’s a few thousand bucks a month, but it’s not the only thing that we’re doing. We pick the specific radio station that is tied to our demographic of contractors.

And then we’re doubling that up with other things such as our whiskey tastings, such as product demonstrations, such as we’re talking about potentially doing some sort of, we’ve thrown around the idea of taking guys out to go throw axes. We throw them around, maybe doing something where it’s a poker night.

Like there’s way more associated with it than just the individual one-off thing. Oh, there’s tie-ins; they talk back to each other. Yeah, that definitely helps in a message. No, it does. Well, there’s been lots of radio or TV commercials where they take something like the Super Bowl.

We’re going to run an ad. We’re going to tell a story. So to 5% of the way through, go check out this. And then if you would like to, if you would like to know the final, go look, go look that up. I think it was Stella’s a couple of years ago with their whole water campaign. There’s been all kinds of and, and those campaigns are proven to generate tons of money and tons of awareness because the percentage of people who do act on that, especially nowadays, oh my gosh.

Cell phone. Well know it’s right in your hand. Yeah. What’s it? That was cool. I just thought of something. Holy shit. Smart homes are a thing now. And Alexa and Google are very much a part of your living room at the end of your ad. You just say, ‘hey, Alexa, go to this website’. That’s going to be honest.

I actually think that might have to be a thing. It’s going to be a thing this year. Probably Amazon will do a thing like that. Well, I don’t know if you know this, but they’re, they’re integrating Alexis into like microwaves and refrigerators now. Oh yeah, no, I just read an article this morning. You can buy a smart refrigerator that learns your drinking habits and pre-orders your beer when it knows you’re running low.

Yep. I might splurge for one of them. Internet of things, technology, that’s some of the stuff that’s coming up here in the future. Once again, it all comes down to where the attention is. People will look at us on a regular basis. I get this question a few times a year.

It’s becoming more and more of a question that I hear often. But they’re like, ‘why do you guys market so much on social media’? You know, like I hear it all the time. And then on top of it, we post anywhere from five to eight times a day, per platform, per brand that we have. Like, it’s a lot.

And so people are like, why do you post so much? You know, like they think that we’re bringing them back into it. What is the last episode or two episodes ago? The Craigslist thing. How many complaints do I get from people you’re clogging up my Craigslist. I’m sorry. We’re paying for it.

We’re allowed to do this. Well. It’s not even that, Craigslist is simple. I can pay for it. They can pay for it. And if I have the opportunity to dominate a market, I’m going to dominate the market anyway. Go check out that episode if you’re not sure what we’re talking about.

You don’t remember where you were, dude? No, I didn’t remember. If you have the ability and the funds to dominate a market and do it, it’s always better to do it than not to do it. You get a few haters, but then the people that don’t like you aren’t interested or invested. Guess what? They’re gonna buy from you.

Take a few enemies over a lot of friends.  Well, it’s not even a few enemies, it is what it is. Budweiser’s everywhere. They’re everywhere because they have $500 million to market a year. Coors Lite, Coors Banquet, whatever. Budweiser event center. Yeah. Right up the road.

If you have the money, you can dominate the market. Yeah. By all means, do it, dominate. Now I forgot what I was saying. Okay. I don’t remember where you were. We were talking, but so people ask me, they’re like, why do you guys market it on social media? They’re like, that just feels weird for a company like yours. But it’s simple.

You have all the internet traffic in the world. Okay. On average, over 80% of that total traffic is spent on a cellular device. Also known as your cell phone, also known as your lifeline, also known as every other thing that is important to you and your world nowadays. Yeah. Then on top of it, out of that traffic, that’s there.

Over 60% is spent in some sort of social media app. So if the average adult is spending north of an hour on their phone a day, you should probably be there. You should probably be there because the attention is there. It’s not like it’s not, there’s no billboards. It’s a split billboard.

Second. If I’m sitting in front of you all the time, every single day, Over time. You’re going to be like, subconsciously, ‘I think it’s time to rebuild the fence’. Okay. I got this one place in mind. Well, I mean, here’s the thing. We are in the market of the state of Colorado, in Denver (about 10 million people).

How many people live here? Yeah. We like we’ve got a decent size marketing budget and I don’t, let’s be honest. I don’t even have enough marketing budget to actually saturate the market. Like I don’t, I don’t have enough budget to saturate Denver, but the truth is, since I’m not marketing against singles and else, when I’m literally the only game in town, that’s really putting any effort into it, it pays off.

I mean, that’s like, that’s our biggest thing. Last night we were trying to I just tried a new type of ad. Throw it up at $50 bucks behind it. Okay. Well that $50, depending on how these brought in two really qualified leads, there were some other conversations, probably about 10 or 12 conversations that occurred with it.

I don’t know where those are going. There’s two really qualified leads. If we close, both of them are going to generate in the realm of like $25,000 to $28,000 in revenue. That’s pretty good. But here’s the thing, it wasn’t difficult. But the reason we got those leads is because we were there a bunch and then I happened to market to those people.

And when they got on our site and they looked through everything and it got on our Facebook and they came through everything, excuse me, they realized these are the, like, these guys are the best at fencing. Yeah. So then we, so then it generated the other conversation, which now looks like it’s going to turn into money.

I mean, we’re not experts at this. Let’s just be real. No, there’s plenty of people that exist in the world that are better than me at what I do. But it’s, it’s just simple. If the attention is here, then you need to be where the attention is, like people always wonder why, you know sponsorships for sports teams cost so much money.

Well guess what? The entire attention is there. You gotta play off those things. You gotta think outside the box. You gotta do things where, if there’s a specific demographic that you want to market to, shoot, I just thought about this right now.

You know, what has been frigging awesome. You don’t want to have a great marketing campaign to table cause that’s going to pick up there. There’s two big ones we’re going to do next year. I’m going to do this next year, just because of the sheer fact that I think I could pull this one off.

Okay. There’s two large bar chains in Denver, one of them was called View House and the other one’s called The Tavern. I guess you could throw in low-dose as well, three different ones. Okay. What is going to happen on Sunday? This Sunday, the Super Bowl we are currently talking about.

Those bars are going to be packed with people. You know how great it would be. And they’re going to people for every walk. Every walk of life, people like to drink booze and just don’t want to drink alone on that. You’re going to get people who have families who are young people, who are old people, who are single, engaged, married. What you’re gonna get the full demographic melting, all those people in there how awesome it would be if a brand literally paid those bars that every person who walked in pay for the first drink.

On Rocky Mountain Forest Products, I’d ask for like a triple count Crown and cocaine. You know what I mean? Three tickets now, drink tickets, but you know what I mean? Like you got thousands of people knowing there’s a ton of foot traffic. There’s a ton of foot traffic that day. Something that large would pick up extra earned media from the local news.

Hey, this local company bought drinks on Super Bowl Sunday for everybody. You should look into us. We do stuff like this all the time. That’s a marketing campaign. Yeah. That would be outside the box that would get people.

Like to go look it up. I mean, and it could be so serious. You’re going to walk up to the bar on Super Bowl Sunday and be like, ‘hey, could I have a bud light’? Put your wallet away. You’re good. Yeah. Everyone’s going to say what, no one’s just going to be like, oh, okay.

Yeah. Like they’re going to ask. You have to ask. Yeah. Or yeah, you can either ask the other side of it is just everybody who walks in. They have a coaster. Yeah, coasters have QR code on it. They got a 5% snap. No, not even that, but you snap the coaster, you walk up to the bar, buy the first drink.

And that thing takes you to our page or something. What sports? You know what I mean? Like it’s real simple. They’ll do it in the moment. Everybody loves the free thing. Because it’s already there to spend the money. He had a chance of cutting this out, so we don’t get this idea stolen, let her steal it.

Nobody’s going to steal this idea. And if you do, great, go steal it because if you execute better than I do… mazel tov. Ideas are shit, execution is the game. No, I agree with that. So things like that, get attention. No, absolutely. That’s the stuff that gets attention.

Once again, we’re just kind of going back and forth on this, but it’s just that I thought this was an interesting topic to touch on considering Super Bowls on site. It’s a topic about the Super Bowl that was probably going to be a topical commercial for topical ointment. No, I don’t think there’ll be a top lawyer.

I don’t think preparation is just going to get a Super Bowl, commercial think preparation age. It can be Icy Hot. Yeah, chef like Deanna, is he still with them? I don’t know. Probably, I would guess how a branding hashtag checks the hashtag I think God, I see hashtag old people. This is the general Kia and Icy Hot, apparently.

So some of the generals, I think it’s all state. I mean, it’s just a cheap brand. Yep. It’s cheap and sells, anything else? No. Outside of the Rams. That’s about it. Yeah. I think the whole nation is saying ‘go Rams’. I’m really surprised you’re rooting for the Rams, but I think you’re logical enough to say it wasn’t their fault.

Here’s the deal: the Saints got robbed. I will stand by that forever and eternity, but once again, everybody loves an underdog story. All the way Patriot’s nation, baby, whatever. Right. Once again, I’m Taylor Poole. This is Tye Dynda. And that was today’s RMFP, The Mill.

Was it recording? No. Good.